A. Rossi, L. Izzo, K. Maeda, P. Schady, D. B. Malesani, D. A. Kann, S. Klose, L. Amati, P. D'Avanzo, A. de Ugarte Postigo, K. E. Heintz, A. Kumar, V. Lipunov, A. Martin-Carrillo, A. Melandri, A. M. Nicuesa Guelbenzu, S. R. Oates, S. Schulze, J. Selsing, R. L. C. Starling, G. Stratta, D. Vlasenko, P. Balanutsa, R. Brivio, V. D'Elia, B. Milvang-Jensen, E. Palazzi, D. A. Perley, A. Rau, J. Sollerman, N. R. Tanvir, T. Zafar

The long GRB 180728A, at a redshift of $z = 0.1171$, stands out due to its high isotropic energy of $E_{γ,iso} \sim 2.5 \times 10^{51}$ erg, in contrast with most events at redshift $z<0.2$. We analyze the properties of GRB 180728A's prompt emission, afterglow, and associated supernova SN 2018fip, comparing them with other GRB-SN events. This study employs a dense photometric and spectroscopic follow-up of the afterglow and the SN up to 80 days after the burst, supported by image subtraction to remove the presence of a nearby bright star, and modelling of both the afterglow and the supernova. GRB 180728A lies on the $E_{p,i}-E_{γ,iso}$ plane occupied by classical collapsar events, and the prompt emission is one of the most energetic at $z < 0.2$ after GRB 030329 and GRB 221009A. The afterglow of GRB 180728A is less luminous than that of most long GRBs, showing a shallow early phase that steepens around 5 hours (0.2 days). The GRB exploded in an irregular, low-mass, blue, star-forming galaxy, typical of low-z collapsar events. Because of the relatively faint afterglow, the light curve bump of SN 2018fip dominates the optical emission already after $\sim$3 days and is one of the best sampled to date. The strong suppression below $\sim$ 4000 angstrom and a largely featureless continuum in the early 6--9 days spectra favor aspherical two-component ejecta with a high-velocity collimated component ($> 20,000 km s^{-1}$), dominant early-on, and a more massive, low-velocity component, which dominates at much later epochs. Our findings indicate that asymmetries need to be considered in order to better understand GRB-SNe. In any case, SN 2018fip shares many characteristics with typical GRB-SNe. Its kinetic energy is below the common range of $10^{52}-10^{53}$ erg and does not correlate with the high energy of the GRB, highlighting the diversity of the GRB-SN energy budget partition.